Whilst the AFL Commission ruled that the bounce is here to stay, some traditions will be changing in 2018 and beyond. Last week our team was fortunate enough to be one of a select group of partners to be invited by the Australian Football League to attend their annual AFL Fan Summit. As part of the summit, our CEO Mark Hodgens presented a snapshot of the latest global experiential marketing trends to the 250+ AFL Club representatives.
Video: Our CEO Mark Hodgens was interviewed by Nat Edwards of AFL.COM.AU about his thoughts on digital innovation in fan engagement.
The AFL has made no secret of focusing on making match day experiences bigger and better for fans. The implementation of new immersive digital experiences will be a huge contributor to achieving their strategic goal of engaging with a wider audience in what’s becoming a more and more competitive environment.
Hodgens says the challenge for immersive technology is to ensure the tech remains relevant to the user.
“The main thing about technology is that you want to keep it simple. Just create one idea that the fans can relate to, and then just amplify it and do it really well.
“I think the mistake you’re getting to with a lot of technology is that it’s too complicated, and people get a little funny and they don’t know whether they should do it or not, just keep it simple.”
Hodgens will be making an appearance on Sunrise Friday the 24th November, where he will be sharing his industry knowledge with Kochie and what he predicts to be the next big thing in the world of tech.
One thing we know for sure is that AFL fans are set to have a more enticing game day digital experience in 2018, we know we’re excited.