Smart outdoor signage

For a space designed to represent Melbourne’s distinctive flare through food, art, music, and drinks – static signage wasn’t going to cut it. Ella is a collective, where brands are conjoined with the space; sharing its cultural identity, yet still able to carve out their own niché to appeal to hungry patrons.

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Striking a balance between uniformity and personality, robust 21 inch, high brightness, outdoor displays were used to give restaurants the ability to load animated content and menus, while retaining a consistent look and feel that framed Ella’s alleyways.