Down time at Brisbane Airport has become interactive play time with the installation of a new Play9™ Kids Zone in their International Departure lounge.
Brisbane Airport is the first airport globally to feature the innovative Play9™ digital play zone which encourages travellers to actively participate in fun, interactive and free animated games. Situated in the newly developed International Terminal as part of the lush Village Green, the Play9 Kids Zone has been a huge hit with travellers big and small.
Toby Innes, Head of Retail, Brisbane Airport Corporation (BAC),
“Our vision for the Village Green zone in the Departures Area was to create a park-like space where families could relax. Central to this is providing options for keeping youngsters entertained. The Play9™ Kids Zone was the perfect solution as today’s kids are digitally savvy and are not afraid to engage with interactive technology.
The console has been in place for only three weeks and it’s been incredible to see the amount of people who have enjoyed playing the games offered, and it’s not just kids and families,”
Michael Bickers, Play9,
“We know from our history within shopping centres that our products provide high engagement levels for children which improves the retail journey for adults. This in turn creates increased customer satisfaction and improves sales for food, beverage and retail stores within the vicinity.
Every client we work with has a different consumer profile and we always work to incorporate their local identity. When designing the Brisbane Airport games we initially thought about games like “Gate Closing” and “Ground Control”, but we realised our audience, kids, are dealing with different realities at airports, which explains our game pack, In The Air. This pack includes games like, ‘Dinner Tray’ and ‘Are We There Yet?’, tailored specifically for our partners at BNE.”
Mark Hodgens, tkm9 Group,
“The strength of Play9™ is our content creation. We have a team of brilliant creatives, developers, animators and sound technicians that love sinking their teeth into new and exciting projects, and our Play9™ Kids Zone product is testament to this.”