3D mapped projections are a great way to capture large audiences. The use of video, graphics, and 3D elements have frequently played a role in events. But the use of projection mapping, where a video is mapped directly onto a surface, is growing in popularity.
Images and video are shown on surfaces, from buildings and mannequins to stages and water. The surface’s shape and texture, combined with graphics, has the power to create a sense of marvel and stop a crowd in its tracks. A throwback to when we partnered with Racing Victoria to celebrate their 150th anniversary.