The AFL uses imtkm9™ platform for the 2nd year running based of the huge success last year’s “Finals Race” mobile application. This year “You Make The Banner” utilises the same platform within imtkm9™ which is the mobile engine imLive™.
imLive™ mobile functionality allows for activation over wifi and mobile 3/4G where users can interact with an interface that looks like a app but is simply activated through a browser.
Mark Hodgens, CEO tkm9, “We know users are not downloaded apps like they used to and the administration of apps is complicated and expensive. Most users have a browser and know how to use it so that seemed the direction to take.”
Last year over 65,000 users interacted through “Finals Face” in just 4 weeks. This year “You Make The Banner” has started strong with 1000s creating banners just in the 1st week.
Hodgens says, “Clients continue to choose imtkm9™ to activate their mobile campaigns to get massive ROI and competitive advantage”.
tkm9 partnered with Facebook in 2014 to integrate imtkm9™ into the Facebook service.