tkm9 UK has won the experiential activations for Peroni with an interactive cube that runs with gesture and facial tracking to generate style content.
Mark Hodgens of the tkm9 UK office “Peroni needed something different and we have given just that, consumers simply stand in front of the cube to generate their individual style pallet that syncs with their mobile phone”.
Hodgens goes on to explain “Brands want premium when it comes to experiential with the right amount of technology to enhance the experience, Peroni are leaders in style so it just makes sense for the cube to delivery that”.
Once the interactive cube creates the style pallet users can take this information on their phone to seek out the items and share with their friends.
The Peroni style cube with also go to 12 cities and be the centerpiece at 30 social events throughout the UK.