Have you seen walls, floors and buildings look as though they’re coming to life? Objects which look energetic and cast shadows in ways that seem to challenge the laws of physics? You’re probably seeing projection mapping in action – a system that uses carefully aimed light to create optical illusions. Let’s talk about how this works and how far you can push the boundaries using this cutting edge technology.
Projection Mapping is used to turn objects into a display surface for video projections. The surface is often irregularly shaped, buildings, sporting stadiums, stages, and other objects or imperfections. Using our imPlatform we are able to spatially map objects that are two or three–dimensional onto the virtual program, to mimic the real environment it is projected on. The software interacts with the projector to fit any selected image onto the chosen surface. The video is commonly used to create an audio-narrative.
In addition to 3D Projections is the technology to make them interactive. The interactive component adds to the experience, making the user feel a part performance, creating long-lasting memories. The viewer can influence the content being projecting using their smartphone browser. This has been a popular way to incorporate brands and logos.
Large format projections are an impressive way to capture interest in larger public spaces, creating awareness and enthusiasm. Projections are portable, simple, flexible and unique, whilst creating a memorable visual experience. The use of 3D projections, to launch a brand, at events and sporting games, has become just as much as a specular as the game or event itself. We incorporate projections into a lot of our client projects and love seeing the audience’s reactions – below are a few of our favourites:
iinet’Big Kick’ on the MCG
<strong>Liverpool Projections MCG 2013</strong>
Interactive Controller Engines
L’Oreal Paris LMFF 2012 Projections
Bathurst Winter Festival Projections – Mapped & Interactive